🕵️‍♂️ $100 million worth of diamonds

Sunday, February 16, 2003

Antwerp, Belgium

A group of thieves stole approximately $100 million worth of diamonds, gold, and other jewels from the Antwerp Diamond Center.

This heist is considered one of the largest diamond thefts in history.

What am I telling you this?

Because as you might have read in yesterday’s email, a new heist will happen this Sunday (just like the 💎 one).

But this time, we will be stealing from some of the top creators out there.

All while I try to explain why you need to become a thief to grow your creator audience and business (for those who are not convinced yet).

It will be five emails, spread from Sunday through next week (1x day max).

Fully actionable, with a bit of storytelling.

It will be fun.

That said, if you want to opt out of this sequence but stay on for the regular, weekly emails (which aren’t going anywhere, don’t worry), click below.

See you then,

Alex Llull

Chief Thief