- The Steal Club
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- 🕵️♂️ Ask your AI to be a podcast host
Hey thieves,
This will be the last issue for a few weeks! I’m taking a short vacation while I get ready for the arrival of the baby.
The plan for this summer is to build the baby room, watch the Olympics, and chill. Not bad 😎
Before we dive into today’s content, a word from our sponsor 👇️
You are missing out if you don’t have an email-based course
Top creators understand that it takes exceptional experiences to turn passive audience members into engaged customers.
There are too many distractions that leave people feeling just “okay” about the offers you give them (and that’s why no one buys).
Sounds familiar?
Don’t worry, a good thief always comes bearing stolen goods gifts.
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An email-based course is THE lead magnet you need in your creator business:
→ It’s a phenomenal opt-in tool, especially given how tough it can be to get people to opt-in to a newsletter.
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→ It works for you and your business 24/7. Newsletters are one and done. EBCs are always ON.
The product includes everything (seriously, everything) you need to build an email course that educates, entertains, and sells.
Over 100 Steal Club readers have signed up for the course so far.
Join them today and get $50 off with the code STEAL at checkout
🕵️ Chief Thief Note: I’ve personally taken the course, and it’s a game-changer. Seriously. I usually don’t endorse digital products unless I know they are very good, and this is the case.
Stolen Tactics
#1 - No content ideas? Ask AI to be a podcast host
Sometimes, all we need for content ideas to start flowing again is for someone to ask us the right questions.
Luckily today, we have AI that can do that.
When I saw this tweet by Ev Chapman, it blew my mind at how well this works.
Here’s the rundown:
You ask ChatGPT (or your AI of choice) to act like a podcast host
You feed it a few pieces of content you’ve written before
Ev’s prompt
The AI will give you a list of questions to answer
You sit down and start answering your questions in whatever format you prefer. You can record yourself for short-form videos, write them down for longer posts…
That’s it!
I love it because again, you are not starting out from zero. You are starting out with a question, which makes it way easier for ideas to flow.
I literally used it to crunch 8k words on B2B influencers (a story for another day) in just 2 days!
🕵️ Tactic stolen from Ev Champan. Check her out!
🕵️♂️ How to Steal it?
- Log into ChatGPT
- Ask it to act as a podcast host and upload info about you + past content you’ve created
- Start answering the questions the AI generates and use it for content!
*******
#2 - How to get sponsors to rebook with you
Most creators treat brand sponsorships as a one-off thing.
You pay me, I place your ad, and we call it a day.
That's a mistake.
The ad placement is only the beginning. Example:
Olly from Senja.io said that from 20 sponsorships booked for his SaaS, only 2 reported on results, 1 asked for a testimonial, and 0 asked if they wanted to book again.
Those are missed opportunities.
If the ad goes well, it's your chance to:
Try to get them to rebook
Or get a testimonial for future advertisers
Now that I'm seeing things from the brand side at lempire, I can assure you that finding trustworthy creators is really HARD.
Brands prefer to repeat rather than have to chase new creators.
But how can you get more sponsors to rebook again?
Hear it from a brand👇️
Want more, better paying sponsorships?
Do this first
After every booked sponsorship:
→ Send a thank you email
→ Forward the ad creative
→ Report on:
→→ Creative views, clicks, CTR, feedback
→ Request a video or text testimonial
→ Offer a discount for next booking x.com/i/web/status/1…— Olly (@helloitsolly)
8:18 AM • Oct 23, 2023
🕵️♂️ How to Steal it?
If you run a newsletter ad, make sure that you do this AFTER:
- Send a link to the collab
- Share the metrics
- Share your take on what went right and wrong
- Make an offer to book again
You’ll start closing more deals!
*******
#3 - Own an emoji 🕵️♂️
It's not that you can really own an emoji (although that would be cool), but that top creators constantly use emojis to reinforce their personal brands.
A great example is Katelyn Bourgoin (who also brands herself with yellow). Some of her tweets include the 🧠 emoji:
Slowly, this starts to build a presence in her audience’s head that the 🧠 emoji belongs to her.
This works because Katelyn uses it with a clear purpose, not just because.
She talks about Customer behavior and psychology, so using the 🧠 emoji makes a ton of sense for her and her brand.
If you want to own an emoji, make sure that it makes sense in the bigger context of your brand.
I am trying to own the 🕵️♂️ emoji because of The Steal Club for example!
🕵️♂️ How to Steal it?
To effectively make an emoji your own, make sure it has a clear and relevant connection to your content frist.
Then, use it consistently:
- Add it to your social name header
- Use it in all your posts
- Use it wherever else makes sense!
Let’s start an emoji party 🥳
The Stash
🕵️ If you are starting a YouTube channel in 2024, here are 3 steps you need to take
🕵️ Daniel collects steals email subject lines. Here are the top 7 of the week
🕵️ Reflection from someone who quit her full-time job to go all-in
🕵️ How to get your first 1000 followers on Linkedin fast
🕵️ Faceless YouTube channels are all the rage right now. Here’s a good intro to the topic
What do you think about today's email? |
See you soon! Enjoy the summer :)
Alex Llull, Chief Thief