- The Steal Club
- Posts
- 🕵️♂️ Why you need a goodbye page
🕵️♂️ Why you need a goodbye page
PLUS Stories that work on LinkedIn and soft selling
Alex Llull
March 27, 2024
Hey thieves!
It's Easter week over here, which means I will be off for a few days starting tomorrow.
I’m spending the week at a house near Madrid’s mountains (aka “la Sierra”).
Relax, long walks with my dog, and maybe a BBQ. What else can you ask for?
That said, let’s go with this week’s stolen tactics, but first, a message from our sponsor (with a very special offer!) 👇
Don’t waste time building average lead magnets
Leads are great, but great lead magnets get conversions (which, as you already know, are better than leads).
Here’s the thing: Not all lead magnets are created equal. I’m a huge fan of email-based courses because they have all the ingredients to be an extremely powerful conversion engine. An EBC
➝ fits into an existing daily routine
➝ involves no new platforms or logins for the reader to learn or navigate
➝ and can cover serious depth (read: real value) in bite-sized pieces
Sadly most of them really miss the mark. It’s either 5 upsells over 5 days or stuff that you could learn faster in 15 minutes with ChatGPT or Google.
If you want to make an EBC work for you (and when they work, they really work), the guy to learn from is Will Steiner.
His product, Master the Email-Based Course, helps people who have 1) a secret sauce and 2) a service to sell build lead magnets that are… next level. I suggest reading the testimonials on his site.
His course is a true master class, bringing together the 5 years of experience he has building these products into a learning experience that is simultaneously educational, entertaining, and packed with a-ha moments.
He’s sponsored the newsletter several times in the past and will continue to offer my readers 50% off with code CLUB.
We’re closing in on 50 customers from this newsletter alone and Will said the 50th customer will get the course for free PLUS a 1:1 consult.
Stolen Tactics
#1 - Soft email selling the right way
An easy way to soft-sell in newsletters is to include a simple PS section to pitch your products/services.
It usually goes like “Whenever you are ready, here are X ways I can help you”
Then a list of 3-5 products.
While that might seem like a good solution, it usually adds more friction to potential buyers.
They get paralyzed for having too many options👇
Our resident email expert Jeff Felten (our pod with him) says there’s a better way.
Instead of offering many options to your reader, offer just one, but tie it to your email topic 👇
You are more likely to succeed if you frame your offer as the logical next step rather than presenting 3-5 offers that might or might not be related.
🕵️♂️ Stolen from Jeff Felten
🕵️♂️ How to Steal it?
If you include a soft sell on your emails, focus on just one offer.
Tie it to the email’s content and you’l lsee your clicks (and sales) 🚀
*******
#2 - The two types of stories that work on LinkedIn
Storytelling is king on LinkedIn.
Telling stories (your personal story, that is) works on the platform.
According to Nial Ratcliffe (my go-to storytelling guy), there are two ways you can frame these stories 👇
Captivating stories vs Resonating stories
Captivating stories are usually under 150 words, and are short and actionable. Usually shaped like an F.
Resonating stories are over 200 words and dive deeper into the message.
Which one should you choose?
It depends. If you are going for a top-of-the-funnel type of content to get a broader reach, go for captivating.
If you want to go deeper and start conversations that generate leads and sales, try resonating instead. Fewer people will read your posts, but their trust in you will increase.
🕵️♂️ Stolen from Niall Ratcliffe. Take a look at his site!
🕵️♂️ How to Steal it?
Either go for captivating or resonating, but not both.
Mix both styles on different days and you’ll have a pretty solid content funnel!
*******
#3 - You need a “goodbye page” for unsubscribers
I unsubscribed from Jens's newsletter, not because it was bad, but because I was subscribed to it with two different emails.
So I took that email I never check and unsubscribed (sorry Jens, I’m still subscribed though).
What happened next caught me off guard: Jens had a goodbye page! 👇
But that’s not everything. He even goes as far as suggesting other cool newsletters you might like instead of his and a subtle plug to his free products 👇
Why is this smart?
The vibe.
You might have unsubscribed, but this goodbye message sends you away in a different mood.
Plus, Jens also takes the opportunity to ask for feedback on why you did it. This makes it more likely for people to do that.
🕵️♂️ Stolen from Jens Lennartsson. Subscribe to his newsletter, it’s good!
🕵️♂️ How to Steal it?
Create a goodbye page for everyone who unsubscribes.
It’s a great place to ask for feedback while setting the mood for everyone leaving.
The Vault
👉 One of my recent favorite reads is Growth Archive. It's full of real-world, actionable marketing examples stolen from successful businesses that you can swipe to grow your business.
🕵️♂️ The behind-the-scenes of a $100k course launch.
👉 Win a shoutout to 230,000 entrepreneurs. Here’s how.
🕵️♂️ Outdated YouTube tips to stop in 2024
👉 Reminder you get 50% off with code CLUB on the Email-based course email course (meta, I know).
Links with 👉️ are either ads or affiliate links. I only promote things I fully endorse.
Last Word
I’m always looking for feedback and love hearing from the readers. How am I doing with The Steal Club?
Hit reply even if it’s to say hello - I’m always happy to chat with you :)
See you next week with more thefts,
Alex Llull
Chief Thief