🕵️‍♂️ Are you sending this one email?

PLUS breaking down a giveaway and rebooking sponsors

Hey thieves!

I’ve been battling with Framer for a few weeks but I am satisfied with how the new Steal Club website is coming together.

Right now, we only have a simple landing page for the site.

In a few weeks, it will become a library of tactics and playbooks for audience growth and monetization that everyone can browse (and steal from).

Can’t wait!

Let’s jump into this week’s tactics, but first, a message from this week’s sponsor…

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Stolen Tactics

#1 - Send a post-purchase email

When building digital products, the relationship stops 99% of the time when we get the person to buy our stuff.

That’s a missed opportunity. Post-purchase emails are a great way to:

  • Ask for feedback

  • Ask for testimonials

  • Upsell them on other products

This week, I came across Ev Chapman’s approach. This is the email she sends to someone 7 days after they purchase one of her masterclasses 👇

According to Ev, 90% of people reply and tell her how they are doing.

She then jumps in and opens a conversation, which often ends with her pointing out the best next steps (maybe it’s a consulting call, another product, or leaving a review…).

🕵️‍♂️ Stolen from Ev Chapman

🕵️‍♂️ How to Steal it?

If you sell digital products, send an email a few days later asking how they are doing with it.

My advice is to have a clear goal with that email:

- Ask for a testimonial

- Try to understand how the product can improve

- Upsell them into the logical next step (consulting call or another of your products)

It’s a simple automation that can be set up in minutes, so don’t neglect it.


#2 - Grow your list with a giveaway (but there’s more…)

Giveaways are definitely not the most innovative growth tactic for newsletters. But they are suuuuper effective.

The concept is simple → You might win this thing if you leave me your email

The folks at Growth Tools put together a giveaway for the last few weeks that caught my eye. Here’s why:

  • They lead with a very clear value proposition → Win a shoutout to 230,000 entrepreneurs

  • They add urgency with a countdown timer

  • They do a great job at communicating the $ value the other prizes have

I'm guessing they are doing pretty well with it.

Now there’s an argument that can be made that giveaways usually attract a lower-quality audience. Which is true, IMO.

So the key here is to try to make the most of the traffic that comes in.

How? With a post-subscribe offer 👇

The real reason they did this giveaway is to sell more of their high-ticket offer.

Who wants a shoutout to 230,000 entrepreneurs? → Entrepreneurs who have something to offer to that specific target audience

What does the team at Growth Tools do? → Help these entrepreneurs sell to other entrepreneurs.

Perfect match ✅

🕵️‍♂️ Stolen from Growth Tools. You can join the giveaway here.

🕵️‍♂️ How to Steal it?

Creating a giveaway to grow your list is the obciosu thing. But take a page from the Growth Tools playbook and try to include a post-subscribe offer

If the giveaway’s value proposition is good, you’ll get more traffic and subs than usual. And a % will convert to your higher ticket offer.


#3 - How to get sponsors to rebook with you

Most creators treat brand sponsorships as a one-off thing → You pay me, I place your ad, and we call it a day.

That's a mistake.

The ad placement is only the beginning. Example:

Olly from Senja.io said that from 20 sponsorships booked for his SaaS, only 2 reported on results, 1 asked for a testimonial, and 0 asked if they wanted to book again.

Those are missed opportunities. If the ad goes well, it's your chance to:

  • Try to get them to rebook

  • Or get a testimonial for future advertisers

Now that I see things from the brand side with Taplio (I handle partnerships for them), I can assure you that finding trustworthy creators is really HARD.

Brands prefer to repeat rather than have to chase new creators. Be one of those!

🕵️‍♂️ How to Steal it?

Here are Olly's tips to book repeated sponsorships:

After every booked sponsorship 👇

- Send a thank you email

- Forward the partnership link

- Report on all relevant metrics

- Request a video or text testimonial (with Senja.io)

- Offer a discount for the next booking

The Vault

🕵️‍♂️ 5 tactics broke authors used to turn into millionaires

🕵️‍♂️ 10 newsletter formats (with templates) ready to steal

🕵️‍♂️ A personal brand positioning exercise in public

👉 How to write stories your audience will love. Free ebook.

🕵️‍♂️ The two types of content that you should be making on LinkedIn

Links with 👉️ are either ads or affiliate links. I only promote things I fully endorse.

I need your feedback!

As I work on the new website, I’m trying to decide which visual style best suits the Steal Club tactic library I’m building.

Which row would you click first?

Login or Subscribe to participate in polls.

Last Word

I’m always looking for feedback and love hearing from the readers. How am I doing with The Steal Club?

What do you like most about it? And least? Is there anything you’d like to see more or less of?

Hit reply even if it’s to say hello - I’m always happy to chat with you :)

See you next week with more thefts,

Alex Llull

Chief Thief